Widget is the first company to be able to transform images into real time mobile communication through the these images. The platform does not require for the customers to reveal their personal details such as phone number and email. The platform has built in AI to communicate in context where the multiple parties know what the subject is before starting the conversation.
Widget was experiencing several challenges while on AWS cloud and was unable to launch the product successfully. They kept on running into multiple issues time and again such as performance bottlenecks, integration issues across multiple software technologies ranging from postgresql, mongodb, mysql, and dynamo. AWS components forced them to use multiple software products that made their system more complex. The customers were seeing delayed messages and were unable to get a unified view of social media interactions, messages, and calls. This all resulted in customer dissatisfaction and eventually loss of accounts.