Successful Media and Entertainment production starts with reliable access to digital data throughout the workflow process. But it doesnt end there. To stay competitive, your company needs the high-density, flexible storage that Imation excels in: cost-effective, efficient, fast.
Todays media and entertainment (M&E) content creators now enjoy an unprecedented wealth of digital tools to help bring their artistic visions to life, working in settings from traditional M&E firms to universities, houses of worship, corporations and sports groups.
The transition from HD to UHD video content, the ability to use dozens of less-costly video cameras to capture scenes from multiple angles, the widespread availability of affordable high-performance editing baysall combine to support remarkable creative freedom and opportunity.
But with this freedom comes a variety of storage-related challenges:
UHD (4K resolution and beyond) videos, higher frame rates and more audio channels entail exponentially larger file sizes;
Organizations increasingly demand transcoded versions of digital assets to share across multiple platforms for efficiencies and cross-channel monetization;
Constant demand for real-time video from 24×7 news outlets and the Internet is shrinking editing windows and driving rapid turnaround of content;
Globally-dispersed production teams require immediate, remote access to digital assets to enable collaboration on video shoots and editing.