Oracle Retail Merchandise Analytics (ORMA) Cloud Services

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Merchandising Analytics:
Oracle Retail Merchandising Analytics (ORMA) provides retailers with access to reliable, timely, and relevant information in order to drive better business decisions, by promoting connected interactions, actionable insight, and optimized operations within the organization. ORMA helps retailers better understand their business, make more informed decisions, and execute with the confidence that they are positively impacting the top and bottom lines.
Customer Analytics:
Oracle Retail Customer Analytics (ORCA) provides retailers with customer-specific insights derived from segmentation analysis, demographics analysis, market basket/product affinity analysis, and promotion analysis, to enable a better understanding of customers and their behavior. These insights can be leveraged to optimize product offerings and promotions, enabling custom offers to specific customer segments or even precisely targeted customers, driving higher returns and greater customer satisfaction.

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